I’m dealing with an interesting situation for a client and wanted to see if anyone here has successfully gotten Google to investigate what appears to be a coordinated pattern of review manipulation across multiple locations.
My client has been monitoring a competitor that has a franchise currently operating in several states, including Ohio, Texas, Nebraska, and Iowa. They aren't currently operating in my client's geographic market, but based on their expansion, my client expects them to eventually enter his territory.
He has no issue with competition. The concern is what appears to be a pattern of potentially deceptive review activity as new locations are established.
We did an initial review and documented several things that raised red flags:
- We found reviews from people who appear to be current employees of the company. We were able to connect them to the business through their publicly available LinkedIn profiles, and in some cases the same employees appear to have reviewed multiple company locations.
- We've seen unusually large concentrations of reviews arrive within very short periods, sometimes within approximately 24 hours.
- We've seen new locations appear and almost immediately receive a significant number of reviews. It isn't one or two early reviews that could reasonably come from initial customers. We're seeing larger numbers concentrated into very short periods.
- Some of the review patterns also raised concerns that reviews may have been purchased, although that's obviously much more difficult to establish conclusively from the outside.
We documented the individual reviews, dates, patterns, and publicly available connections between reviewers and the company.
The information has been reported to Google, the FTC, and the Attorneys General in the states where we've identified the activity. Some of the state AG offices have followed up with the business owner regarding the submissions, but so far we've heard nothing from Google.
We're now seeing similar activity associated with another new location in Twinsburg, OH, so we're preparing to document and submit the new information as well.
I also tried raising the broader pattern through Google's community/forum, but the post was closed as a duplicate and the advice essentially amounted to reporting the individual reviews to Google and hoping something happens.
Has anyone here successfully escalated something like this beyond simply clicking "Report review" or submitting the report to Google?
I'm particularly interested in whether there is a way to get Google to look at the pattern across the entire business/franchise, rather than evaluating each review or location in isolation.
If you've dealt with something similar, I'd be interested in hearing what documentation you provided, what escalation path you used, and whether Google ultimately took any action.
My client is not looking to attack the competitor or have legitimate reviews removed. He is all for healthy competition. We're trying to figure out the appropriate way to get a documented pattern of deceptive review activity in front of someone at Google who can actually evaluate it.